The premiere of the Visual Gallery featured renowned participants, glittering awards ceremonies and an extravagant vernissage. The debut event brought together aspects of the highly appealing, transitory imaging scene, including photography, into one thematically coherent unit.

Stern magazine, Germany’s leading specialist publication and a media partner of the Visual Gallery, is internationally renowned for its outstanding imagery and imaging expertise. A 48-page special supplement to Stern covering Peter Lindbergh’s exhibition in the Visual Gallery had widespread media impact.

In cooperation with media partners stern and the WDR broadcasting company, the Visual Gallery was opened with a spectacular event. The Reinhart Wolf Prize and the BFF Promotion Prize of the Association of Freelance Photo Designers were awarded at the vernissage.
The event was attended by several well-known names from politics and the business sector, as well as the world-famous photographer Peter Lindbergh, l’Oréal star model Geogianna Robertson, the artist HA Schult, singer Wolfgang Niedecken from the band BAP and many other celebrities from the film and media world.